Sundae Body took home two out of three top gongs at the 2022 Australian Aerosol Awards, including the highly coveted Aerosol Product of the Year.
The brand also won the Award for Innovation in Packaging for its range of Sundae Whipped Shower Foams.
Evoking the look of a can of aerosol whipped cream, the product’s packaging
combines colour, texture and typography to deliver a playful and cheeky vibe.
The stylish satin/matte finish aluminium cans are manufactured by Jamestrong Packaging with the product filled by Sydney-based contract packer Moorebank Aerosol Fillers.
The judges noted that Sundae Body had “combined excellence in vision and execution” to create “a new and exciting aerosol product that expertly utilises the unique benefits of aerosol delivery to deliver a customer experience that no other package could”.
They said the brand skilfully used the image and the sensory experience of an existing aerosol – whipped cream – and extended it into the cosmetics/toiletry category.
Astrophysicist and Director of the Space Technology and Industry Institute at
Swinburne University, Professor Alan Duffy, presented the awards at a sell-out Gala Dinner.
In between a presentation which covered everything from the dangers of using aerosols in
space to the strange attraction of aerosol cheese, Professor Duffy presented the awards.
The Award for Product Innovation went to Melbourne-based contact packer Ensign
Laboratories for its Whipped Sun Cream SPF50.
The innovative whipped mousse sunscreen was developed to address concerns about
traditional aerosol sunscreens such as their application in windy conditions and the difficulty consumers reportedly experience in understanding how much to apply to ensure effective sun protection.