The beauty industry’s exceptional growth and exciting trends continue to soar worldwide, but to get under the skin of the hugely influential Asia-Pacific market, industry professionals unite at global meeting point Cosmoprof Asia, the world’s annual meeting ground for successful business, inspiring learning and invaluable networking.

From 12 to 15 November 2024 the unmissable B2B event will gather the industry’s elite players to showcase the latest beauty technology, innovations, insights and trends. Around 2,800 exhibitors are expected to showcase their productswithin 120,000 sqm of exhibition space with around 90% of space already sold. The 27th edition is an essential date for stakeholders interested in doing business in dominant markets such as China, Japan and Korea, where new consumers’ habits and distribution solutions are radically transforming the market.

Around 80,000 attendees are expected to visit Cosmopack Asia 2024, scheduled from November 12 to 14 at AsiaWorld-Expo, and Cosmoprof Asia 2024, held from November 13 to 15 at the Hong Kong Convention and Exhibition Centre. In addition,18 international groups and country pavilions will present their market’s most inspiring brands and products, offering valuable snapshots of their countries’ main trends.

A COMPREHENSIVE SHOW ACROSS TWO LOCATIONS

The only show in Asia that attracts the best in packaging suppliers, manufacturers and international brands, the double location show is renowned as the platform for finding new innovative technology, discovering new products and experiencing new trends.

Cosmopack Asia will showcase the best solutions in the supply chain, from raw materials and formulation, machinery and solutions for automation and packaging, and private label to contract manufacturing.  Meanwhile, finished products segments will showcase at Cosmoprof Asia, encompassing leading companies in Beauty Salon & Spa, Cosmetics & Toiletries, Hair, Nail & Accessories, and Natural & Organic.

For first time exhibiting companies, Zoom on Beauty is the all-inclusive program specially designed to enhance visibility for smaller brands with a limited product range.

Following significant investment in their signature Hosted Buyer Programme, Cosmoprof Asia will invite approximately 500 important hosted buyers to the event, facilitating connections among beauty professionals worldwide. They will representing the region’s best performing beauty markets: ASEAN, China, Hong Kong, Japan, South Korea, USA and Europe.

SPOTLIGHT ON TRENDS: SPECIAL HIGHLIGHTS AT COSMOPROF ASIA

Every year, Cosmoprof Asia showcases the region’s most influential trends.

Beauty Supplements, highlighting the global trend of beauty from within. China, Japan and Korea lead Asia-Pacific’s sales and development in the sector with the development of natural and efficient products expected. Male grooming is another impacting trend in Asia, led by fragrances, skincare and men’s color cosmetics, and, according to EUROMONITOR INTERNATIONAL, 2024’s sales value is expected to grow by 4.6%. The fragrance segment is performing well worldwide, and in Asia Pacific, the market is expected to reach USD 6.1 billion by 2029, at a CAGR of 5.4% from 2023 to 2029. Beauty Tech is significantly contributing to increased sales and elevated customer engagement for beauty brands with the region boasting a substantial presence of startups, forward-thinking IT companies and cutting-edge technology service providers.

BE SUSTAINABLE WITH BEAUTY

Sustainability remains a key topic at Cosmopack Asia, and this year a special initiative will highlight the most eco-conscious companies and products featured on our show floor. Thanks to the support of technical consultants quality suppliers with high-level sustainable solution will be shortlisted among all exhibitors with the aim of creating a Cosmopack Asia exclusive sustainable e-book for brands, media and manufacturers sourcing for innovative sustainable solutions.

SIGNATURE PROJECTS AND NEW INITIATIVES

Cosmoprof Asia is renowned for engaging initiatives, updates and inspirations.

A preview of the future of the beauty industry in the region will be showcased during the ceremony announcing the Cosmoprof and Cosmopack Asia Awards, celebrating innovation and excellence in products, packaging design and formulation, with finalists benefitting from extra visibility through dedicated promotions. The CosmoTrends report will provide an overview of the actual trends in the Asia Pacific area, helping guide trend scouters, retailers, influencers and press interested in discovering the most valuable products on the show floor. Inspirational content will characterize CosmoTalks, the conference programme that gathers top experts and the most iconic voices of the beauty industry to update attendees on the latest trends and insights.

The spotlight event at Cosmopack Asia will be the interactive installation CosmoLab developed in collaboration with OPAL. Come to explore our exhibit showcasing how AI technology enhances hair and scalp care, offering personalized and effective solutions.

Finally, Cosmo Onstage will provide a platform for live product demos, competitions and performances by makeup artists, nail and hair stylists.

The fair is open for pre-registration now. Visitors can register online to save HKD420 registration onsite.

To discover more, please visit https://www.cosmoprof-asia.com/

This article was first published in the Spring issue of Retail Beauty:

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