Trinny London, the renowned UK beauty brand founded by makeover expert Trinny Woodall in 2017, is expanding its footprint in Australia with the launch of two new retail stores.

Following the success of Trinny’s first pop-up in Westfield Bondi, a further three pop-ups have opened in Westfield Sydney, Westfield Doncaster, and Westfield Chermside. Four of Trinny London’s six Australian retail locations can now be found within Westfield destinations.

The new stores are located at Westfield Sydney in New South Wales and Westfield Chermside in Brisbane, Queensland. The Sydney store officially opened its doors on May 29th, while the Brisbane store opened on June 18th.

Shoppers at the new Trinny London stores can explore the brand’s extensive range of skincare and makeup products, enjoy exclusive masterclasses, and book one-on-one appointments with professional makeup artists.

These personalised sessions provide customers with tailored advice on finding their perfect makeup shades, establishing the best skincare routine, and learning valuable beauty tips and tricks. The cost of any in-store appointment is redeemable against purchases made on the same day.

Store Details:

  • Westfield Chermside (Brisbane) Level 2, Southern Mall, 2659 Gympie Road, Chermside, QLD
  • Westfield Sydney Level 2, 188 Pitt St, Sydney, NSW

Trinny expressed her excitement about the expansion.

“We are thrilled to bring Trinny London’s world of beauty to more Australians,” she said. “Our mission has always been to empower women with products that simplify their beauty routines and enhance their confidence. We can’t wait to welcome our customers to our new stores and share our passion for beauty with them.”

Meanwhile Anthony Chidiac, Scentre Group (owner of Westfield destinations in Aus and NZ) Partner Experience National Accounts and Agency Lead, said in a statement on LinkedIn: “Delivering brands and experiences that our customers want is at the heart of our plan to attract more people, more often and for longer.

“Our teams focus on taking the time to understand our business partners’ needs, identifying the best opportunity to support their growth by providing a platform to connect directly with our customers.

“It has been incredible to support Trinny London through their period of growth in Australia – from their first pop up in Westfield Bondi, to now having multiple locations across our Westfield portfolio.”

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