In a growing trend where skincare companies are turning to supplements to combat skin hyperpigmentation, Vida Glow has unveiled its latest innovation: Radiance+. This tasteless, once-daily capsule is designed to target and protect skin against pigmentation and discolouration, offering consumers an effective alternative to traditional topical creams.

“At Vida Glow, our commitment to research and development doesn’t stop once we launch a product,” said Anna Lahey, founder of Vida Glow. “We’re always looking to advance our formulations to deliver superior results for our community. Radiance+ is a testament to our dedication to staying ahead of the curve and leveraging the latest advancements in science and technology.”

Radiance+ is an evolution of Vida Glow’s original Radiance Advanced Repair, which quickly became the brand’s second best-seller, only behind their global #1 marine collagen powder. The new formulation is powered by Vida Glow’s proprietary MelaTech complex, a blend of ingredients clinically proven to reduce pigmentation, melasma, and dark spots more effectively and in less time.

“Our original Radiance formula utilised an ingredient called SkinAx2, which was the most effective option available at the time,” Anna explained. “With Radiance+, we developed our own in-house complex, MelaTech, combining powerful, evidence-based ingredients like licorice extract and lycopene to inhibit melanin overproduction and fade existing pigmentation.”

Radiance+ also incorporates primary and secondary antioxidants, including grape seed extract, grapefruit extract, and vitamin C, to prevent and neutralise free radicals, contributing to brighter, more luminous skin. “It’s an incredibly robust and specific formulation,” Anna said. “I couldn’t be more proud of this product. I can confidently say it’s the most powerful ingestible beauty supplement for pigmentation available on the market.”

Ideal for anyone dealing with sunspots, age marks, uneven skin tone, or melasma, Radiance+ delivers early results within four weeks, with best results seen at 12 weeks. “I’ve experienced melasma myself after having four children, and our original Radiance formula took 12 weeks to show results, which I knew was too long for our customers,” Anna shared. “That’s why we pushed for this reformulation. Seeing changes in your skin after just a month can give a confidence boost that makes you feel better about your skin.”

Vida Glow’s marketing strategy focuses on demonstrating the scientific credibility of its products, using consumer trials and dermatological tools to capture data and results. “Before-and-after photos are a powerful sales tool,” Anna said. “I was so passionate about Radiance+ that I joined the consumer trial myself. The results were so impressive that we’re now using my imagery in our marketing materials.”

Looking ahead, Vida Glow continues to lead the way in non-invasive ingestible beauty solutions. “We’re exploring new technology in collagen supplementation to deliver even more transformational results in a shorter time,” Anna said. “Our goal is to keep finding effective solutions for the beauty concerns that impact women and their confidence.”

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