Huda Kattan has come back as the CEO of Huda Beauty after stepping down in 2019, in a move to evolve the brand.
Huda Beauty will be rebranded with a new logo, brand identity and packaging by the end of the year, and is available at Sephora in Australia.
“Stepping down as CEO was one of my biggest regrets. However, I KNEW I needed to reclaim my power. There’s going to be a lot of changes coming – Huda Beauty is going through a major shift, but it’s a super exciting time.” – Huda Kattan
More details can be viewed in her online video announcement: