Lancôme has announced the appointment of the new face of the brand, the American Gen Zer, fashion icon, entrepreneur, and girl of the 21st century, Emma Chamberlain.

Bringing her modernity and edge to the French house of beauty, Emma says: “I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am.”

Françoise Lehmann, Lancôme International President adds: “I am proud to welcome Emma to the Lancôme family. Besides achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her authentic tone, and the humor used to discuss meaningful topics.”

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