Younger generations are more selective with how they spend their dollars and expect any beauty brands they’d consider buying from to have a respect for skin inclusivity and cultural diversity.
L’Oréal Luxe Spain recently launched Lancôme Teint Idole Ultra Wear.
To bring the new range of products to market with younger audiences in a way that authentically fosters cultural relevance, the company worked with Zenith on an omnichannel video campaign.
One of the key aspects of this campaign was that the videos were dynamic and interactive – the ads showcased the wide variety of skin-inclusive shades available, inviting audiences to interact and explore the product range.
The view through rate for the video ads was 71% (far surpassing the industry average for 15%) and 26% of consumers interacted with the CTV ads by scanning the QR code.
VDX.tv was the creator of the ad units.