The Australian Natural Soap Company has unveiled a major brand evolution, expanding on their mission to redefine the way people think and feel about soap.

For almost a decade, the Australian-owned, purpose-led business has been recognised as a leader in the natural soap market, harnessing some of the most unique plant oils and ingredients Australia produces.

“We make great soap but our business is natural Australian ingredients and their ability to improve skin health,” says Emma Cook, Co-Founder of Australian Natural Soap Company.

95% of the Australian Natural Soap Company’s ingredients are sourced from Australian producers, including:

  • Olive Oil sourced from local Aussie farmers
  • Eucalyptus sourced from Tassie forests
  • Fresh Peppermint, sourced from the Yorta Yorta lands by the banks of the Murray River
  • Lemon Myrtle gathered from Dainggatti, Gumbainnggir and Bundjalung lands
  • Hand-picked Lavender from Tasmanian

“As we approach 10 years as a national brand, we are looking at the next decade, and our new branding is the first glimpse into that. It’s a beautiful translation of our brand’s evolution and our purpose”, says Ms Cook.

The evolved look and feel took six months to develop, producing a new logo packaging, website and more.

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