Typebea has launched its Styling Range, introducing a duo of haircare products aimed at simplifying styling routines.

The new products are an Ultimate Styling Serum (RRP $40) and a Sea Salt Texture Mist (RRP $40), available online and at Sephora.

Co-founded by Rita Ora, international performing artist and entrepreneur, and Anna Lahey, founder of ingestible beauty brand Vida Glow, the new products are designed for users seeking efficiency and convenience in their daily haircare.

The Styling Range features formulations that address common hair concerns, such as frizz, flyaways, and heat damage. The products incorporate plant-based keratin, anti-frizz technology, and UV and heat protection. Like other Typebea offerings, the range is certified Clean at Sephora, ensuring it is free from parabens, sulphates, silicones, and colour-disrupting ingredients.

“On the days I’m not in glam, I don’t want to fuss over my hair. Our new styling products allow me to embrace my natural texture while protecting the new growth I’m seeing from my Typebea Growth routine.”
— Rita Ora, Co-Founder of Typebea

“As a mum of four, I need multi-tasking products that work efficiently. We focused on formulations that improve hair health, feel lightweight, and are easy to use.”
— Anna Lahey, Co-Founder of Typebea

Typebea’s product expansion builds on the success of Typebea’s Growth Range, which includes the G•1 Overnight Boosting Peptide scalp serum. The expansion aligns with the brand’s focus on combining performance-driven formulations with clean beauty principles.

Read the SUMMER ’25 issue of Retail Beauty below: