The Beauty & the Best podcast featured an interview with Michael Bunker from Redback Connect, an Australian company that deploys the latest webinar, webcasting, teleconferencing, web conferencing and cloud video conferencing technologies to thousands of businesses, helping them to meet, present and collaborate at a distance.

He shared exclusively with Nicci Herrera the 10 Essential Elements for Success when it comes to holding or hosting a webinar.


What content and information do you currently have? Don’t reinvent the wheel. Utilise blog and eBooks, research reports, online TV shows and customer stories already at your disposal.


Ensure your webinar is promoted to the right people. Send invitation emails to people using community databases, your business partners, presenters and e-newsletters. Internally promote the event via your email signature, updating your website or sending to team. Get social – use LinkedIn, Facebook, promo videos, posts and articles to spread the word.


Think beyond logos. Consider promotional messaging, webinar players, videos intro and outros and moderation.


Make it easy. Keep it seamless. Keep information fields to a minimum. Ask for questions with an end in mind. Supply confirmation with all the necessary information including the next steps, contact details and any relevant links. Use an auto-responder so the participant can immediately add to their calendar. Send reminders.


Make it work for you and your business’ needs . Select your format. Think about audio vs video and slides. Will it be in studio or remote? How customisable is it?


Content is king. Ensure the webinar is engaging to everyone. Consider testing and training, platform features, moderation and facilitation panels.


How engaging are your slides? Consider functionality such as open and closing, holding slides, animations and various presenters on one slide deck. Make sure you highlight further resources, including relevant, content links and PDFs, videos and any other upcoming webinars.

8. Q&A

There are many different types of Q&A sessions you can hold including a private chat, where participants submit questions to the moderator and speakers, an open chat, which encourage open discussions, a video chat, where attendees submit videos prior or a pre chat, where attendees submit questions via rego page. Think about what works best for you.


Think about training timing before the event – allow at least one week before group sessions. Consider panel discussions – how will they work? Who will moderate? Think about the types of Q&S sessions mentioned above. Platform and features- consider variables such as answering questions, moving slides and backup options.


Always have a post-event survey to find out people enjoyed and what areas could be improved on. Ask attendees questions about the presenters, the content, future topics and the technology. Enquire about the ease of access within the platform, redirect and after the event. Make sure to always follow up with continuing professional development, responding, FAQs.

To find out what else Michael had to say, make sure you listen to the full podcast with Nicci Herrera –  subscribe now at Apple or subscribe now on Spotify for content, insights, tips and tricks to help you grow your business.

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