Leading the way in active natural skincare, La Mav this year is celebrating a decade of certified organic and certified cruelty free skincare products in Australia.
The beautiful mind behind La Mav Organic Skin Science, the brand’s Founder and Director, Tarj Mavi launched the brand after the birth of her second child in 2008. During her second pregnancy, Tarj suffered from pigmentation. After an unsuccessful search for an organic skincare product to help bring her skin back to its natural state, La Mav was born. Having worked in the research field for over 25 years Tarj had both the knowledge and desire to create a range that could deliver visible results free of harmful chemicals.
Tarj says: “I created La Mav after years of research, focusing on beautifully blending ancient natural wisdom and modern science. I couldn’t be more excited to celebrate our 10th Birthday and I look forward to spreading the love about natural and organic living that is good for you and good for the planet.”
Launching in 2008, La Mav is a pioneer when it comes to active natural skincare. Inventing the category Organic Active Skincare, La Mav was the first skincare brand to be backed with scientific data, delivering clinically proven results to all their clients. From the launch of the brand, every La Mav product has been certified Bio-Active, meaning each product has both a beauty benefit as well as a therapeutic benefit. Australian made, certified vegan/cruelty free, and environmentally friendly the scientifically based formulas are rich in all the essential vitamins, fatty acids, antioxidants, therapeutic grade herbal extracts and essential oils to repair, rejuvenate and restore the skin at a cellular level.
Leading the way in bio science beauty, in 2012 Tarj expanded the La Mav range for the first time, releasing an all-natural and organic Anti-Ageing Mineral Makeup range. In another market first, La Mav released Australia’s first certified organic BB Cream. Sky rocketing to the top of La Mav’s Best Sellers list the BB cream six years on is still La Mav’s best-selling product. Designed to suit every skin type and colour, La Mav’s BB Cream and Mineral Makeup range are created from only pure minerals leaving the skin free of harmful chemicals.
Moving forward to 2016, Tarj took her passion for the organic beauty industry to the next level introducing a new Organic Sunless Tanning range. Created to hydrate skin while slowly developing a beautiful bronze sheen, the formula is infused with magnesium, working on and delivering benefits to the entire body. The magnesium regulates a biochemical reaction in the body forming connective skin tissue which in turn plumps and firms the skin, creating a more youthful, glowing appearance. Tarj says: “Magnesium is poorly absorbed by the body through the consumption of food. By providing your body with another source of magnesium this helps to support the conduction of collagen and elastin in the body.”
La Mav can be found in a wide range of Green Beauty stores, Health Retailers, Salons and Spas around the country. They have also recently launched in the US via amazon with Europe next on the hit list.
To celebrate their 10th Birthday in Australia La Mav will be repackaging their signature nectar collection. The new design was created to reflect the products’ age defying results, incorporating the harmonious balance between the brand’s use of natural materials and skincare science.
ALL LA MAV PRODUCTS ARE CERTIFIED ORGANIC BY THE ORGANIC FOOD CHAIN AND CERTIFIED CRUELTY FREE BY CCF.
LA MAV IS A MULTI-AWARD-WINNING BRAND. THESE INCLUDE:
HIGHLY COMMENDED IN THE NATURAL BEAUTY AWARDS 2018 BY NATURE & HEALTH: ANTIOXIDANT RICH NIGHTLY REPAIR NECTAR
HIGHLY COMMENDED IN THE NATURAL BEAUTY AWARDS 2017 BY NATURE & HEALTH: ORGANIC BB CRÈME
WINNER IN THE NATURAL BEAUTY AWARDS 2018 BY NATURE & HEALTH: OMEGA-3 ADVANCED NIGHTLY REPAIR CRÈME
WINNER IN THE NATURAL BEAUTY AWARDS 2014 BY NATURE & HEALTH: ROSE HYDRATING MIST
WINNER IN THE NATURAL BEAUTY AWARDS 2012 BY NATURE & HEALTH: HYDRA CALM CLEANSING CRÈME
WINNER ORGANIC EXPO 2009 AWARD: BEST ORGANIC PRODUCTS RANGE
WINNER OH NATURAL BEAUTY AWARDS 2013: FIRMING EYE LOTION
WINNER OH NATURAL BEAUTY AWARDS 2013: GREEN CLAY DETOX MASK
WINNER OH NATURAL BEAUTY AWARDS 2013: NIGHTLY REPAIR NECTARS
RUNNER UP OH NATURAL BEAUTY AWARDS 2013: PURIFYING TONER
RUNNER UP OH NATURAL BEAUTY AWARDS 2013: HYDRO-CALM CLEANSING CRÈME