Personalisation is a big focus for YSL Beauty.
At the 2021 CES show, the L’Oréal-owned luxury brand showcased the Yves Saint Laurent Rouge Sur Mesure, a gadget which allows consumers to customise lip shades.
But lipstick isn’t the only product the company is personalising.
YSL recently held an exclusive cocktail party at Sydney’s Beta Bar to launch the new and improved Touche Éclat Le Teint.
More than 130 media, influencers and makeup artists were introduced to the upgraded iconic formula at the event.
“Touche Éclat’s upgraded formula is infused with the mallow natural ingredient from the YSL Beauté Ourika Community Gardens, that protects skin and contributes to flawless glow,” Caroline Nègre, YSL Beauté International Scientific Director, said.
At the event YSL Beauty Australia National Education Manager Bianca Downward performed a live demonstration showing how to use the full Touche Éclat range including the primer, foundation, highlighter and concealer.
She said the cult foundation provided the same makeup finish and texture with 30 shades across four different colour families to adapt to different skin tones: fair, light, medium, deep.
Each illuminating shade is also enhanced with SPF22/PA++ protection, she said, and the revised formula provided the same weightless glow and flawless coverage.
The packaging has had a makeover and now comes in a graphic bottle, with square corners that matches Encre de Peau All Hours Foundation.
At the event guests were all custom shade matched and were given a personalised illustration by Sara Sidari that were etched on vinyl records as a nod to YSL Beauty’s ties to music.
There was also engraving of names or initials on the foundation bottle caps, which consumers can also opt to have done online at www.yslbeauty.com.au, for that personal touch.
More images from the event below.
Make up artists Rae Morris and Rachael Brook with Nikita Papas from L’Oréal. 
Freelance journalist Ricky Allen. 
Christine Burke, L’Oréal Communications Director. 
Sara Sidari in action.