Technology and beauty have become increasingly entwined. Nowhere is this more evident than at the annual CES trade show in Las Vegas, the world’s largest tech event.
Over the past two years, L’Oréal debuted its My Skin Track UV patch from La Roche-Posay, P&G re-launched its Olay Skin Advisor app and AmorePacific released its IOPE Tailored 3D mask using printing technology to name a few.
L’Oréal was again at the forefront of beauty developments at the recent 2021 CES show with the Yves Saint Laurent Rouge Sur Mesure powered by Perso technology. Predicted to be the “It” beauty SKU of the year, the US$300 gadget allows consumers to mix hues from colour formulas – reds, oranges, fuchsias and nudes – to mix and match lip shades to clothing, bags and nails.
Based on a trio of cartridges, the Perso technology connects to an app, consumers choose the colours they want and the device extrudes the exact amount of each colour to make up the desired shade.
L’Oréal also premiered a new water-saving innovation for use in professional hair salons. Called Water Saver, the shower head uses only two litres of water per minute by contrast to the standard 8 to 10 litres.
Created in collaboration with Gjosa, the Swiss environmental innovation company, the Water Saver is being road-tested in selected salons in New York and Paris and will roll out internationally through the year.
Scheduled for global release in April, the Philips Sonicare 9900 Prestige is the Rolls-Royce of electric toothbrushes. The device uses AI to “learn” individual brushing styles and correct bad habits such as applying too much pressure.
In this “Go digital, Go virtual” age, we are happy to see more and more beauty brands deploy the AR & AI technologies on their website, in-store, mobile app or social platforms