TikTok and celebrities are fueling many of the most searched-for beauty trends of the year in makeup, skincare and nails, reports Google.
The market leader in search engine technology has trawled through billions of beauty-related queries, terms and links in the US to come up with the highest spikes in traffic when it comes to monitoring new looks, solutions and trends. Here are the top scorers in makeup and skincare
Makeup
- Passport makeup trend – sparked by UK influencer, Georgia Barratt, when she did a soft glam of her passport photo.
- Addison Rae lip gloss trend – as seen on the US social media identity and actress ranked as the highest-earning TikTok personality in 2020 by Forbes.
- White dot trend – the four dot spotting around the eyes that’s meant to make people fall in love with you.
- Invisible eyeliner trend
- Douyin blush trend – Douyin is the Chinese name for TikTok
- Tired eyes trend
- Crying makeup trend
- Under eyeshadow trend
- Dark lip liner trend
Skincare
- What skincare products should not be refrigerated?
- How to add niacinamide to a skincare routine?
- What is BHT in skincare? (It’s a potent synthetic antioxidant.)
- What is niacinamide in skin care?
- How long does skincare last?
- What is slugging? (The trend of coating the face with Vaseline overnight to prevent moisture loss.)
- What is niacinamide good for?
- What is BHA (beta hydroxy acid)?
- What does retinol do for your skin?
- Is hyaluronic acid safe for pregnancy?
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