Few Australian skincare brands have attracted such a blaze of publicity – here and overseas – as Alya Skin.
Launched in early 2018 by two 22-year-old entrepreneurs from Melbourne, Manny Barbas and James Hachem, the brand reached sales of $7 million within 14 months of its debut.
Alya means heavenly/beautiful in Arabic and the brand’s hero product is the multi-award winning Australian Pink Clay Mask, dubbed “the world’s best clay product” in 2019.
Other major SKUs from the Insta-popular range include Vitamin C Serum, Foaming Micellar Cleanser, Pomegranate Facial Exfoliator and Pink Marine Collagen Sleep Mask, which recently won a bronze gong at the 2022 Pure Beauty Awards in London.
Frostbland needs no introduction as one of Australia’s leading marketing and distribution majors in the health and beauty sectors. The long-established, family-owned company took on the distribution of Alya Skin from its inception and rolled it out in leading pharmacy chains such as Priceline.
Frostbland’s stable includes prestige and mass brands such as Batiste Dry Shampoo, Lanolips, Tabu fragrance, Bondi Boost, Sebamed and Ardell and the company services more than 6500 retailers, including 3500 pharmacy, 700 department store and 2060 grocery store doors.
Helmed by Executive Chairman, Uri Ferster, one of Australia’s best-known figures in the health and beauty sectors, Frostbland has built up a gold standard reputation for brand management and distribution in Australia, New Zealand and the Pacific Islands.
Alya Skin has been acquired by Frostbland for an undisclosed sum.
Frostbland commenced distributing Alya Skin over four years ago and have enjoyed partnering in the brand’s growth, working alongside the co-founders James and Manny, said Ferster.
“As a part of our long-term strategy, we plan to increase revenue via brands that we own, complementing our traditional distribution business representing brand owners.
“Following an excellent relationship with the co-founders of Alya Skin, when it became apparent that they were considering an exit, we were extremely excited to purchase the brand and write the next chapter in Alya Skin’s growth and develop its future.
“Alya Skin has an impressive social and digital reach and brings Frostbland new opportunities in export markets and brand growth.”
There is certainly plenty to build on. Alya Skin’s revenues have reached $40 million and the brand is ranged in 3000 stockists worldwide.
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