The global sexual wellness market is estimated to grow at a compound annual growth rate of 9.4 per cent from 2023 to 2028, according to Market Data Forecast. The market for sexual wellness across the globe is growing at a healthy rate and is predicted to value USD44.23 billion ($66.4 billion) by 2028.
According to Acumen Research and Consulting, post-Covid; “Due to a lack of community interactions and social life, more people are turning to products like vibrators and dildos to satisfy their sexual needs.”
plusOne has made its debut in Australia just in time for Masturbation May, also known as International Masturbation Month.
The concept was initiated on May 9, 1995, by Good Vibrations, a sex-positive retailer, to pay tribute to Surgeon General Joycelyn Elders, who had been dismissed by President Bill Clinton in 1994 due to her advocacy for including masturbation in the sex education curriculum for students.
Renowned as the leading sexual wellness brand in the US, plusOne, distributed by Chemcorp International in Australia, is on a mission to dismantle barriers and outdated taboos surrounding sexual self-pleasure.
Designed by a beauty and personal care company, the brand was founded through the lens of beauty and wellness and its line of affordable, high-performance sexual wellness products caters to diverse needs and preferences.
To celebrate the launch, media and influencers were invited to a presentation by Esmé Louise James, an author, PhD Candidate, and the creator of Kinky History followed by a one-hour Heels dance class with KM Studios founder Kristy, at the Sydney Theatre Company.
Speaking at the launch, Esmé said she was “incredibly passionate about promoting self-care and empowerment”.
“That’s why I’m thrilled to collaborate with plusOne for their Australian launch,” she said.
“We must encourage open conversations about sexual wellness and destigmatise vital aspects of our lives. These products embody the celebration of pleasure, consent, and cultivating a healthier, more gratifying relationship with our bodies. That’s the essence of the buzz surrounding plusOne.”
All plusOne products are manufactured with body-safe silicone, are waterproof, hygienic and easy to clean and are available online at www.myplusone.com.au and at Blooms The Chemist.
And stay tuned for the Winter issue of Retail Beauty, coming soon and featuring plusOne on the cover!
Images from the launch event below:
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