The global market for Luxury Niche Perfumes, valued at US$3 billion in 2023, is anticipated to grow at a CAGR of 13.2 per cent, reaching an estimated US$6.2 billion by 2030.
Distinct from mainstream designer fragrances designed for mass appeal, Luxury Niche Perfumes are often handcrafted by independent perfume houses.
These perfumes are typically more expensive, owing to their production by smaller-scale producers, limited availability, and the use of higher quality aroma chemicals and natural ingredients. Niche perfume brands usually specialise exclusively in fragrance creation, focusing their expertise and resources solely on developing unique and high-quality scents.
Agence de Parfum, renowned as one of Australia’s premier distributors of niche perfumes and home fragrances, recently held a series of press events to showcase their Winter 2024 collection.
These sessions were held at its Libertine Parfumerie store, located on Oxford St in Paddington.
Ethan Archer, the Digital Marketing and Fragrance Specialist at Agence de Parfum, guided attendees through the highlights of the winter collection, detailing the inspiration, notes, and stories behind each scent.
Ethan pointed out some key launches from brands including Amouage, BDK Parfums, Carrière Frères, D’Orsay, Frapin, Hermetica, Juliette Has A Gun, Laboratorio Olfattivo, Mancera, Memo, Obvious, Ormonde Jayne, Santa Maria Novella, Trvdon, Roja, Xerjoff and more.
The event not only highlighted the upcoming products but also reinforced the brand’s position as a curator of sophisticated and high-quality scents.
Images from the sessions below. Images: Shayben Moussa.
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