Fenty Beauty, available at Sephora in Australia, is partnering with the Paris 2024 Olympic and Paralympic Games. The collaboration highlights Fenty Beauty’s mission to make beauty accessible to everyone, regardless of ethnicity, culture, skin tone, or style, according to brand founder Rihanna.

“I created Fenty Beauty because I wanted to make a beauty brand that is inclusive for people everywhere. I want everyone to feel beautiful, recognised, and empowered,” she said.

As part of this partnership, Fenty Beauty will work with Paris 2024 organisers to provide 600 young volunteers, aged 18 to 21, with makeup training and kits. These volunteers will present medals to Olympic and Paralympic athletes.

Volunteers will receive an introduction to the Fenty Beauty brand, guidance on achieving the designated look for the Victory Ceremony, and assistance from Fenty Beauty makeup artists in matching their correct foundation shade. Each volunteer will also receive a complimentary makeup kit and official LVMH-designed outfits.

The volunteers’ makeup look will feature a natural finish using Fenty Beauty’s Eaze Drop’Lit Glow Enhancer and Eaze Drop Blurring Skin Tint, completed with Invisimatte Instant Setting + Blotting Powder and Gloss Bomb Universal Lip Luminizer. The makeup kit provided to volunteers includes a practical Fenty Beauty pouch, mini formats of Eaze Drop’Lit All-Over Glow Enhancer and Eaze Drop Blurring Skin Tint, a full-size and mini Gloss Bomb Universal Lip Luminizer, Invisimatte Instant Setting + Blotting Powder, and a tutorial card with a QR code leading to online videos.

Developed with LVMH’s Kendo division, Fenty Beauty was launched by Rihanna on September 8, 2017. Renowned for its inclusivity, Fenty Beauty offers a broad range of shades. The Pro Filt’R foundation started with 40 shades, now expanded to 50, and the concealer line also includes 50 shades. Other brands in the Kendo portfolio include KVD Beauty, Ole Henriksen, Lip Lab and Fenty Skin.

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