Versace has added their latest fragrance, Versace Eros Energy to the existing Eros fragrance collection. The campaign features Channing Tatum who embodies the mythological Greek god of love, Eros.
The fragrance features a vibrant citrus woody scent inspired by the Mediterranean coastline. Captured by renowned photographers Mert Alas and Marcus Piggott, the campaign captures Tatum racing against his own arrow through diverse landscapes, to represent the unique and explosive essence of Eros fragrances.
Donatella Versace, the brand’s Chief Creative Officer, describes Tatum as “strong and determined”, calling him “the modern Eros – celebrating love, power and dedication.”
The Eros Energy fragrance was crafted by master perfumer Jordi Fernández, at Givaudan. Fernández has crafted other perfumes in the Versace collection such as Gingembre and Encens Suprême.
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