Australia has welcomed the launch of Cel Essential (Cele), a supplement developed by SRW (Science Research Wellness) a leading company in Longevity and Cellular Health Nutraceuticals. This innovative product is designed to support the body’s essential micronutrient intake, cellular energy, communication, and metabolism, while also aiding in normal biological enzyme function and overall well-being as we age.

Cel Essential stands out for its sophisticated blend of ingredients that target the core of cellular health. It aims to enhance the quality of life by not just adding years, but by improving the health of those extra years. As modern science continues to extend human lifespan, Cele focuses on supporting the cellular pathways crucial for long-term wellness and combating the effects of premature aging.

At the heart of Cele’s innovation is its adherence to the Triage Theory, which posits that under stress, our cellular systems prioritise immediate survival over long-term health. Cele is designed to support the longevity proteins that are often sacrificed, promoting healthy aging at the cellular level.

“Over time, we have noticed that the increasing human lifespan isn’t always matched by an increase in healthspan—the portion of our lives during which we are truly healthy,” said Greg Macpherson, Founder of SRW, Biotechnologist, and Pharmacist. “Ageing is now recognised as the biggest risk factor to our overall well-being, beginning at the cellular level. Natural changes in cellular health and function over a lifetime impact how we age.”

Macpherson added, “As you age, you might start noticing signs of premature aging—dry skin, hair loss, fatigue, low immunity—these are pieces of a larger puzzle indicating that your cellular system may need support. Through a proactive and holistic approach, we can support the cellular system for long-term wellness and reduce the impacts of premature aging.”

Cel Essential features an innovative list of ingredients, each selected for its proven benefits to cellular health:

  • Alpha Ketoglutarate (AKG): A vital metabolite that supports cellular metabolism and exhibits antioxidant properties, contributing to overall cellular health.
  • Ergothioneine: An amino acid found in fungi with potent antioxidant properties, supporting cellular energy production and normal neurological, cardiovascular, and eye function.
  • Pyrroloquinoline Quinone (PQQ): A natural compound known for its powerful antioxidant effects, aiding in metabolic and brain health.
  • Taurine: An amino acid-like compound involved in various metabolic pathways, supporting metabolic health and normal cellular function.

During a recent event at the iconic Icebergs venue in Bondi, featured synchronised swimming, Macpherson shared his insights on the future of aging. “Our mission is to challenge how we think about and experience aging. If we think positively about aging, it actually affects how we age. It’s not just about treating symptoms, but about addressing the causes at a cellular level to support long-term health.”

SRW’s range also includes the Cellular Rejuvenation Series (Cel1, 2, 3), which supports various cellular functions that decline with age. The company’s product line has expanded over the past three years, featuring supplements like NMN for energy production, Nervous System Calm (Nrv²) for stress response and sleep, and others aimed at muscle tone, joint mobility, circulatory health, immune defence, and neural function.

Images from the Australian launch event below:

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