Garnier, one of L’Oréal Group‘s leading beauty brands, is reinforcing its dedication to environmental sustainability with the return of its Plant a Coral campaign in 2024. In partnership with the Great Barrier Reef Foundation, Garnier aims to disperse 700,000 baby corals this year, contributing to the ongoing restoration of the Great Barrier Reef, one of the planet’s most vital ecosystems.

This initiative builds on the success of 2023, where 500,000 baby corals were dispersed in the Whitsundays region. By the end of 2024, the campaign will have reached a total of 1.2 million baby corals, supporting the reef’s recovery from the devastating effects of climate change and mass coral bleaching.

Garnier’s ongoing collaboration with the Great Barrier Reef Foundation is vital, especially in light of the fifth mass coral bleaching event experienced by the reef during the summer of 2023/24.

“For over 120 years, Garnier has been committed to more sustainable beauty for all of us, with products that offer maximum efficacy for you and reduced impact on the planet. But this commitment goes beyond just our products, and as one of the world’s biggest beauty brands, we feel a strong responsibility to help protect the natural beauty of the world, and what better place to start than the natural wonder that’s right in our backyard – the Great Barrier Reef,” said Alexander Bachem, Garnier Australia and New Zealand’s Marketing Director.

Bachem added that this year, the brand is proud to increase its support for the Great Barrier Reef Foundation, continuing coral dispersion efforts through an innovative technique known as Coral IVF. “This year, we’re proud to increase our support towards the Great Barrier Reef Foundation so that they can continue to disperse baby corals on areas of the Reef that need it most through an innovative technique called Coral IVF, helping the Reef to recover following last summer’s mass coral bleaching event.”

The Great Barrier Reef Foundation, established in 1998 after the first recorded mass coral bleaching event, is at the forefront of efforts to restore and conserve the reef. The Foundation’s Managing Director, Anna Marsden, highlighted the importance of partnerships like that with Garnier.

“Our Great Barrier Reef is an incredible natural wonder, but she is one of the most vulnerable ecosystems on the planet. As we’ve seen from the mass bleaching event the Reef suffered last summer, climate change impacts to the Reef are becoming more frequent and it no longer has enough time to recover naturally. More than ever, it needs help to recover, which is why our partnership with Garnier is so important. It allows us to help restore critical reef habitats for threatened species,” said Marsden. “Now with their continued support, we’re able to plant even more coral babies this year, further helping to conserve and restore the Reef,” added Marsden.

Garnier’s 2024 ‘Plant a Coral’ campaign is live in Australia, with Coles stores supporting the initiative from 25 September to 5 November 2024. For every Garnier product purchased during this time, Garnier will contribute to planting a coral on the reef during the 2024 coral spawning season.

Brooke Donnelly, Coles’ General Manager of Sustainability, stated, “We’re proud to be offering our customers a way to help restore and protect one of the world’s natural wonders – the Great Barrier Reef. Like Garnier, we’re driven to help support the regeneration and resilience of the Reef and encourage our customers to get behind this important campaign.”

Beyond its partnership with the Great Barrier Reef Foundation, Garnier is taking bold steps toward achieving more sustainable beauty. The brand is the largest globally to be approved by Cruelty Free International under the Leaping Bunny Programme, ensuring its products are not tested on animals. Additionally, Garnier has reduced its use of virgin plastic, increased recycled material in its packaging, and set ambitious goals to further decrease its environmental footprint by 2030.

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