The Estée Lauder Companies (ELC) has built up a revamped luxury fragrance profile over the past decade through the acquisition of major and niche brands, including Tom Ford Beauty, Jo Malone London, Le Labo, Kilian Paris and Editions de Parfums Frederic Malle.

The multinational has announced the gradual phasing out of its Aramis & Designer Fragrances division over the next two years. The Donna Karan and DKNY franchises, as we reported, will move to Inter Parfums.

Michael Kors has signed an agreement with Euroitalia, the Italy-based multinational and maker of Versace fragrances.

Aramis, the iconic men’s fragrance launched in 1963, still enjoys multi-million dollar sales and will shift to another Lauder division.

The fragrance license for US designer Tory Burch moved to Shiseido last year and the Tommy Hilfiger and Ermenegildo Zegna licenses will look for a new “home” between now and 2023.

In a statement, ELC revealed that “it is committed to ensuring that it is focused on investing its resources into the most strategic long-term growth opportunities and value creation globally”.

In addition to its existing luxury and successful Aerin fragrance brands, Estée Lauder is also going back to the future. The company launched its first Private Collection perfumes in 1973. Over 30 years later, the founder’s grandaughter Aerin updated the lineup with a new spin in select distribution.

Private Collection Tuberose Gardenia debuted in 2007. A lush floral, it was followed over the next two years by Amber Ylang Ylang and Jasmine Moss. The latter two have been discontinued but Tuberose Gardenia has built up a cult following in Australia and the US.

ELC is launching the Estée Lauder Luxury Fragrance Collection in the run-up to Christmas, starting this month. The eight juices incorporate the company’s exclusive ScentCaptive technology which provides a lengthy 12 hours of wear.

Housed in a heavy, faceted glass bottle with a gold cap and detailing, each fragrance will feature a plaque representing its hero note. There’s a strong aromatherapy theme in the lineup up – Tender Light (positivity and joy), Sensuous Stars (calm and happiness), Dream Dusk (cheerfulness), Radiant Mirage (positivity and optimism), Desert Eden (confidence and energy), Blushing Sands (relaxation and sensuousness), Paradise Moon (happiness and confidence) and Infinite Sky (confidence and sensuality).

Leave a comment

Your email address will not be published. Required fields are marked *