Estée Lauder has announced the transition of Aerin Lauder to the role of Style & Design Director for its luxury franchise, Re-Nutriv. In her new capacity, Aerin will play a pivotal role in shaping the visual identity of the Re-Nutriv brand, overseeing its representation in various facets, including advertising, marketing, events, collaborations, and package design.

Aerin Lauder, known as the Founder and Creative Director of the upscale lifestyle and beauty brand AERIN, and previously serving as Style and Image Director at Estée Lauder, expressed her enthusiasm for the new role.

“My grandmother, Estée, originally launched luxury skincare in 1956, making Re-Nutriv the world’s first luxury crème,” she said. “In this new role, I hope to revisit the heritage and origin of what makes these products so special, while adding my own personal touch and modern sensibility. I’m excited to be part of the next chapter for this incredible beauty franchise.”

Acknowledging Aerin’s expertise, Justin Boxford, Global Brand President at Estée Lauder, said: “Aerin has an innate understanding of the luxury consumer. We are thrilled she will be lending her creative vision, talent, and aspirational sensibility to Re-Nutriv, and look forward to bringing her tremendous luxury business experience to evolve the expression of Re-Nutriv, while maintaining the rich heritage and strong brand equity established by her grandmother.”

Aerin’s expanded responsibilities at Estée Lauder ReNutriv will encompass leading product collaborations and contributing to packaging concepts, such as the recent collaboration with Gracie Studio, an artisanal wallpaper brand favoured by Aerin’s grandmother.

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