Australia has a white-hot record as one of the top four cross-border sellers on Alibaba’s Singles’ Day, the world’s largest online shopping event.

This year’s 11/11 is bigger than ever with 250,000 brands participating in a bid to reach 800 million consumers.

The first pre-sales period launched last week and will run to October 31. But merchants will be given a chance of doubling up on promotion through a second sales window to run from November 4 to 10. A particularly powerful tool to showcase small businesses and new brands.

In 2019, Singles’ Day sales totaled US$38 billion and this year’s bonanza is on track to surpass the record-breaking milestone.

Tmall Global will “introduce” more than 2600 new overseas brands to China.

Kaola, the import e-commerce platform acquired by Alibaba for US$2 billion  last September, will be part of Singles’ Day for the first time, accessing products from 89 countries and regions.

Luxury brands joining for the first time include Prada, Cartier, Montblanc, Piaget, Balenciaga and Chloe.

Livestreaming will be at the core of this year’s event, with 400 company executives and 300 celebrities hosting individual sessions in cosmetics, electronics, home and other sectors.

To underline how ambitious Singles’ Day has become, consumers will be able to click on to deals for apartments and luxury cars for the first time.

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