Alibaba’s Singles’ Day, held in November each year, is the world’s largest online shopping event.
Australia ranked third among countries selling into China during it 2019 iteration.
Earlier in the year, Chemist Warehouse was the number one seller on Tmall Global on the first day of Alibaba’s 2019 6.18 shopping festival, held from June 1 to 18, with sales more than 50 per cent higher than the 2018 extravaganza.
China’s largest online company has launched its 2020 6.18 e-commerce blowout with a bang.
In the first 10 hours, sales were 50 per cent higher than the same period last year.
The fastest-growing categories were cosmetics, home appliances and computer notebooks, which tracked double their 2019 sales.
First day sales reached 5.1 billion RMB (AUD$1.3 billion)
The shutdown of the global travel retail industry has pushed Alibaba’s Tmall Global to the position of one of the main gateways to the Chinese market.
More than double the amount of brands are participating in this year’s campaign with 400,000 new products on offer.
Close to double the number of luxury brands – 180 – are also throwing their hats in the ring this year.
Notable names include Cartier, Chanel, Burberry, Balneciaga, Michael Kors, Coach and Montblanc.
Online consumption has seen a post-pandemic revival since March, and the sales rebound that we have observed on Taobao and Tmall has been very encouraging, said Liu Bo,vice-president of Alibaba Group and general manager of Tmall and Taobao marketing and operations.
“For this year’s 6.18, we’ve ramped up efforts to go beyond what we achieved during last year’s 11.11 Global Shopping Festival. We want to go all-in to help sales rebound and merchants recover,” he added.
The original 6.18 festival was debuted by rival Chinese online titan, JD.com, to celebrate the date of its launch.