Allies of Skin, the Singapore-based skincare brand available at Mecca in Australia, has successfully closed a strategic growth investment of US$20 million ($30.8 million) with Meaningful Partners LLC, marking a major milestone in the brand’s global expansion efforts.

This collaboration aims to significantly bolster Allies of Skin’s foray into the US market, enhancing its digital and physical retail footprint, amplifying marketing endeavours, advancing product innovation, and establishing a robust team in the US.

Since its inception in 2016 by Nicolas Travis, Allies of Skin has rapidly ascended to international acclaim. From its humble beginnings with just three pioneering products, the brand has evolved into a comprehensive skincare line, renowned for harnessing high concentrations of clinically-verified actives.

Endorsed by a host of celebrities and skincare professionals worldwide, and an early investment by actor Henry Golding, Allies of Skin’s offerings are now a staple in over 36 countries and across more than 40 retail partners, including Mecca in Australia and high-profile stores like Space NK, Sephora, Dermstore, and Cult Beauty, spanning over 800 retail outlets globally.

Nicolas expressed enthusiasm about the new partnership with Meaningful Partners, citing a shared commitment to brand vision and growth.

“The last eight years have been an exhilarating journey, from an unknown brand to becoming Singapore’s most global skincare brand,” Nicolas said. “I cannot be more thrilled to welcome Meaningful Partners as new allies to help us in the next phase of our global expansion. We had an energetic connection from the very first meeting. Their focus on mission-driven brands and their hands-on approach make them the perfect partners for us.”

Jake Capps, Managing Partner at Meaningful Partners, highlighted the strategic alignment between the firms, emphasising the investment’s potential to leverage Allies of Skin’s already successful product innovation.

“We are thrilled to be partnering with Nicolas and the Allies of Skin team to continue to empower positive purpose and capitalise on the strong tailwinds in the science-backed, efficacy-driven skincare segment,” he said.

“After earning a fanatical customer base through their supercharged formulations and cutting-edge new product development, we look forward to supporting the company alongside our talented bench of beauty operating expert members as they continue to focus on the expansive US market. With a lineup of clinically-backed new product launches, operational excellence and a strong team, Allies of Skin is positioned for success in the US during this exciting next phase of growth.”

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