The two fragrances attained number one and number two rankings in Priceline and sold 220,000 units in Australia in less than two years.
Moonlight debuted in 2017, again propelled by Grande’s millions of Instagram followers. Last year saw the release of another hit juice – Thank U Next.
To date, Grande’s fragrance portfolio has reached global sales of US$500 million. They have also won major awards, including Fragrance of the Year and Media Campaign of the Year.
To cue in with spring, Grande’s latest fragrance – R.E.M. – will debut exclusively online at Chemist Warehouse on August 31st before rolling out in-store on September 21st.
Other major retailers will come on board on December 3rd for the run-up to Christmas – the best-selling period of the year for fragrances.
Grande herself considers R.E.M. to be warmer, sexier and more grown-up than her previous fragrances.
The eau de parfum features a blend of pear, fig and salted caramel top notes, heart notes of lavender essence and pear blossom and a base of tonka bean, white musk and sandalwood.
Named after Grande’s favourite song and redolent of one of her most loved visual worlds – 60s mod, space, dream world – R.E.M. is packaged in a lavender-coloured faceted crystal bottle with a silver logo.
The ad campaign claims to be a first for the fragrance category. A dramatic animation showcasing Grande, Toulouse, Piggy Smalls and other celebrities “conquering the galaxy”.
Ariana Grande fragrances are distributed by Escentials Brands in Australia.
RRPs for R.E.M. – $39 for 30ml; $59.99 for 100ml.