Celebrities are increasingly leveraging their fame to establish successful beauty brands, with 43 celebrity brands tracked by NIQ collectively reaching over US$1 billion in sales in 2023. These brands grew by 57.8 per cent, significantly outpacing the overall beauty category’s growth of 11.1 per cent over the same period, highlighting their strong impact in the industry.
Arka’s latest study has unveiled the top ten most successful celebrity-owned businesses. The list was arranged by determining the most popular businesses and ranking them by annual revenue. Online search popularity was also considered.
The list compiles various business types including beauty, fashion and technology, and more. Beauty brands were the most popular type of business.
Listed are some of the top beauty companies that featured in Arka’s list.
- Selena Gomez – Rare Beauty – US$600M revenue – 3.3M search popularity
- Rihanna – Fenty Beauty – US$582M revenue – 4.9M search popularity
- Jessica Alba – The Honest Co. – US$334M revenue – 35.7K search popularity
- Scarlett Johansson – The Outset – US$153M revenue – 25.8K search popularity
- Lady Gaga – Haus Labs – US$141.7M revenue – 451.6 search popularity
- Ariana Grande – R.E.M and God is a Woman – US$84M revenue – 592.9K search popularity
- Jennifer Lopez – JLo Beauty – US$75M revenue – 166.2K search popularity
Dr. Dre’s Beats by Dre placed first. It earned US$1.5B in revenue and a search popularity of 3.7M. Kim Kardashian’s Skims took second place, with US$750M in revenue and 4.2M search popularity.
| Celebrity | Business(es) | Description | Revenue ($US) | Popularity |
| Dr. Dre | Beats by Dre | Audio products | $1,500,000,000.00 | 3,784,850 |
| Kim Kardashian | Skims | Fashion | $750,000,000.00 | 4,231,410 |
| Selena Gomez | Rare Beauty | Beauty | $600,000,000.00 | 3,322,620 |
| Rihanna | Fenty Beauty | Beauty | $582,000,000.00 | 4,876,440 |
| Jessica Alba | The Honest Co. | Beauty | $344,000,000.00 | 35,790 |
| Scarlett Johansson | The Outset | Skincare line and organic, grain-free frozen pizza bites | $153,000,000.00 | 25,890 |
| Lady Gaga | Haus Labs by Lady Gaga | Beauty | $141,700,000.00 | 451,690 |
| Ariana Grande | R.E.M. Beauty, God is a Woman | Beauty and body care line | $84,000,000.00 | 592,920 |
| Dwayne Johnson | Teremana, XFL, Zoa | Tequila company, energy drink brand, and owner of the XFL | $83,300,000.00 | 532,920 |
| Jennifer Lopez | JLo Beauty | Beauty | $75,000,000.00 | 166,260 |
According to Arka’s list, popular celebrity-owned businesses are also alcohol, fashion, lifestyle and wellness brands.
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