Armani was founded in Milan in 1975 by  Italian designer Giorgio Armani, and the iconic  fashion house is still recognised today for its great elegance and the perfection of its style.

In 2018 L’Oréal and Armani announced the signature of an agreement to renew their license until 2050.

For 2021, the Armani Group reported consolidated net profits of 169.9 million euros ($268.8 million) amounting to a 43 per cent  increase as compared to pre-pandemic levels of 2019, thereby confirming the effectiveness of its strategy focused on the ‘less is more’ principle.

Armani recently unveiled Sì Passione Éclat de Parfum to media and influencers  at a cocktail party in Sydney’s Double Bay to celebrate the festive season.

Sì Passione Éclat de Parfum is the latest interpretation of the house’s iconic women’s fragrance , originally launched in 2013.

Composed by Julie Massé of Mane, who crafted the original Sì Passione fragrance, Sì Passione Éclat de Parfum opens with the sparkling top notes of bergamot sustainably sourced from Calabria, Italy, with this fresh, juicy, citrus note crafted for Giorgio Armani.

This element combines with the bright blackcurrant accord, lending another aspect of effervescent lightness to the scent, and reveals a new, crisp, green interpretation of the fruit that is a signature of the Sì fragrances. 

The popular fragrance collection is now composed of five unique and distinguished fragrances, each conveying a different facet of the Sì vision of femininity, including

  • Sì eau de Parfum
  • Sì eau de Parfum Intense
  • Sì Passione eau de Parfum
  • Sì Passione eau de Parfum Intense
  • Sì Passione Éclat de Parfum

Highlights at the Sydney launch event included the iconic Armani Wheel of Wishes, a personalised illustration station by Cai from Soy Street, live music by concert pianist Van-Anh Nguyen and personalised engraved bottles of the latest fragrance and red roses for guests.

Images from the launch event below.

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