Lynette Phillips, CEO and founder of MAXMEDIALAB, leads powerhouse team of innovators in developing the next generation of creative communications.
MAXMEDIALAB is a luxury, full-service agency which develops media strategies and creates compelling content. What’s distinctive about MAXMEDIALAB is its unique cross-media approach to catering effective communication solutions for premium lifestyle brands.
HOW DID YOU START MAXMEDIALAB AND WHY?
I started MAXMEDIALAB independently, which was one of the most daring things I’ve ever done, but it also meant I had full control over all decisions. I wanted to create a full-service agency for luxury brands that offered a cross-media approach, and I wanted it to create compelling content. I’ve remained independent, and the team MAXMEDIALAB has put together is literally the best – the smartest, the most committed, the most fun. They’re also the coolest, and they have the best taste in shoes, but that’s really more of an added bonus.
HOW DO YOU STAY CURRENT?
MAXMEDIALAB is at the forefront of the digital and media landscape. To stay there, you need a passionate team that’s up-to-date with developments and trends across every platform. We work hard to develop an in-depth understanding of our audiences, which means we’re ideally placed to create innovative content as platforms evolve. The moment you rest on your laurels, you’re gone. You need to keep pushing.
MANAGING A LARGE TEAM, ANY ADVICE?
It’s all about company culture. MAXMEDIALAB has grown consistently since launch, so the size of my team has, too. They’re all super talented and supportive of each other, and I’m proud of them. I love team bonding activities – it’s really crucial that every department mingles with each other. They run the City 2 Surf together, we glam up for the Melbourne Cup, everybody shares a Friday afternoon Moët in the marble office bar we installed. You won’t catch me jogging to Bondi, but I love the other two.
ANY ADVICE FOR THE NEXT GENERATION?
My number one tip is to seek out a mentor who is willing to help build your career. Find someone you admire, or who shares your professional outlook, and ask for their advice. Don’t be afraid to reach out.
ANY CHALLENGES YOU WANT TO SHARE WITH OWNING YOUR OWN BUSINESS AND HOW YOU HAVE OVERCOME THEM?
Balancing a professional and personal life is always a challenge, as every working mum knows – the struggle can be real. Running two companies and a household with four kids is full-on. Lucky for me, my partner, Lance, is always happy to help and steps in wherever he can. I couldn’t do it without him – he’s a kind of benevolent, hairy and efficient godsend.