Facial care has always been the titan of the skincare sector in Australia.

In 2019, 9.3 million units of facial skincare products worth $1.46 billion were sold, reveals GlobalData, the worldwide research consultancy.

Australian individual skincare consumption of 4.9 units per annum is more than double the Asia/Pacific average of 2.1 units. It is also well ahead of the global average of 2.7 units.

Supermarkets and pharmacies dominate Australian skincare sales with a 31.7 per cent market share in 2019, says GlobalData.

The sector is expected to increase at a CAGR of 4.3 per cent over the next four years to reach $2.07 billion.

Raising awareness among Australian consumers about the harmful effects of synthetic ingredients on the skin has led to a surge in demand for skincare products that claim to be free of chemicals and are safe, notes Anchal Bisht, consumer analyst at GlobalData.

“The trend is expected to increase innovation in face care, hand care and body care products, driving further uptake in the coming years,” he adds. 

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