Global beauty retailer Sephora, which made its Australian debut with the flagship location on Sydney’s Pitt Street Mall in 2014, has continued its expansion journey.

With 26 established stores spanning New South Wales, Victoria, Queensland, South Australia, Western Australia, and Auckland, New Zealand, Sephora is set to unveil its 27th store in Westfield Mt Gravatt, Brisbane.

Scheduled to open its doors on Thursday, August 31, the sprawling 398-square-metre store will not only showcase an extensive range of exclusive brands but will also house a Beauty Studio.

This studio will serve as a hub for Sephora’s beauty community, hosting exclusive events and masterclasses, and offering personalised makeup services.

Among the exclusive brands that customers will have access to are Rare Beauty, Fenty Beauty by Rihanna, Tarte, Ouai, and its own private label, Sephora Collection.

Mark O’Keefe, Sephora General Manager for Australia and New Zealand, shared his excitement.

“We’re thrilled to open our 27th store in Australia and New Zealand,” he said.

“Sephora remains dedicated to delivering our unique look, feel, and experience. The Westfield Mt Gravatt location will embody the essence of Sephora, providing customers with an environment to explore and learn across our extensive beauty assortment.”

Mark Shaw, Westfield Regional Centre Experience Manager, expressed enthusiasm for the new addition.

“We’re delighted to welcome Sephora to Westfield Mt Gravatt. Sephora’s arrival aligns perfectly with our commitment to providing a world-class offering that resonates with our customers. We eagerly anticipate Sephora’s signature opening celebrations in August and look forward to inviting customers to join in the festivities.”

 The opening day promises a vibrant pre-opening party that won’t disappoint. From 7am until 9am, attendees will be treated to a Sephora main stage experience, complete with a live DJ, beauty stations, product samples and merchandise. The first ten individuals in line will enjoy exclusive early shopping privileges.

Additionally, the first 250 people in line will receive the coveted Anastasia Beverly Hills Norvina Pro Pigment N1 Palette, valued at $114.  

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