Benefit Cosmetics ups the ante on brow services with its ‘as-real-as-it-gets’ virtual brow try-on experience.

The #1 brow brand worldwide* continues to lead the way in building the brow business. Created in partnership with Modiface, TRY-ON EXPERIENCE guides customers through 15 iterations of popular brow styles with customisable shapes and shades. They can see their brows (and their face!) ‘transform’ in live 3D, from all angles.

Existing virtual brow experiences have yielded unrealistic, super-imposed results. “To date, eyebrow hair has been one of the toughest facial components to render in AR,” explains ModiFace CEO Parham Aarabi.

“Benefit’s BROW TRY-ON EXPERIENCE uses Next Generation Brow Transformation Technology to actually detect and replicate each user’s unique hair,” he explains, for an as-real-as-it-gets representation. Brows magically transform right before their eyes, on counter.

*Source: based on estimated total global prestige brow product retail sales, July 2016 – June 2017


  1. Go to Benefit Cosmetics homepage
  2. Choose an experience: select 3D LIVE, upload selfie or pick a model image
  3. Pick a brow style to ‘try on’
  4. Customise it by adjusting shade, arch, thickness, definition and placement
  5. Select “Get the Brow” to see how the products are used
  6. Book a brow service!

Leave a comment

Your email address will not be published. Required fields are marked *