Global sales rose 9 per cent for Procter & Gamble (P&G) in FY2021 Q1 to US$19.3 billion, surpassing analysts’ expectations of US$18.38 billion.

Laundry and household cleaning revenues spiked 14 per cent for the period. But beauty and personal care products were also in high demand with organic sales rising 7 per cent, by contrast to the same period 12 months ago.

Globally, cleansing products grew 30 per cent following double-digit growth in all major regions.

Greater China proved a goldmine for P&G with sales of its luxury skincare brand, SK-11, soaring by 20 per cent.

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Strong demand in North America, China and Latin America saw organic sales of haircare and masstige skincare – led by Olay – rise in single digits.

The multinational’s grooming division experienced a 10 per cent spike in appliance sales, due to increased interest in dry shaving and styling products.

Shave care, including power brand Gillette, experienced a 5 per cent rise as women’s razor and blade sales during the Northern Hemisphere summer offset flatlining in the men’s business.

Oral care sales grew in the mid-teens globally, while baby, feminine and family care reported growth of 4 per cent.

P&G has changed its outlook for fiscal 2021 following the latest positive results and expects global growth to reach 3 to 4 per cent – up from an earlier forecast of one to three per cent.

We built strong momentum leading up to the crisis, with 6 per cent organic growth in the calendar year 2019, says Jon Moeller, vice-chairman and CFO of P&G. “We maintained 6 per cent growth in the first half of calendar 2020, overcoming significant challenges including lockdowns in China, closure of travel retail, electro, specialty beauty and away-from-home channels”.

L’Oréal’s Q3 like-for-like sales edged up 1.6 per cent to 7.04 billion euros (US$8.3 billion)

Sales in North America and Asia/Pacific grew 1.3 per cent and 2.4 per cent, respectively, while Europe was the main drag on the multinational’s bottom line.

The Active Cosmetics division, including La Roche-Posay and SkinCeuticals, was the star performer with like-for-like sales up 29.9 per cent for the third quarter.

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The Consumer Product division, including L’Oréal Paris, Maybelline, and Garnier, sneaked into the black again with 0.8 per cent growth.

L’Oréal Luxe experienced a decline of 6.2 per cent, but this was well ahead of the overall slump in the prestige beauty market of 19 per cent.

E-commerce sales continued to boom with sales up 61.6 per cent.

This return to growth is evidence of consumers robust appetite for beauty products and our innovations”, said Jean-Paul Agon, chairman and CEO of L’Oréal.

“All these initiatives enabled us to significantly outperform a beauty market which is still on the road to recovery”.

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