Like fashion, beauty and personal care is ruled by only a small number of countries when it comes to best-selling international brands. The US and France are the Big Two with South Korea and Germany bringing up the rear.
2021 was a tumultuous year worldwide, but the beauty and personal care industry continued to be a bright spot with worldwide sales rising to UD$715 billion.
Here are the top 15 US players and their global sales last year.
- Procter & Gamble – US$57 Billion – Key Brands – Olay, Gillette, Head & Shoulders, Pantene and SK-II
- Estée Lauder – US$16.2 Billion – Key Brands – Estée Lauder, Clinique, M.A.C, Jo Malone
- Colgate-Palmolive – US$14.1 Billion – Key Brands – Colgate, Palmolive Naturals, Tom’s of Maine, Filorga and Elta MD Skincare
- Bath & Body Works – US$7.9 billion
- Johnson & Johnson – US$7.7 billion – Key Brands – Aveeno, Neutrogena, OGX, Clean & Clear
- Church & Dwight – US$4.8 billion – Key Brands – Nair, Batiste, Viviscal and Toppik
- Coty – US$4.6 billion – Key Brands – Rimmel, Covergirl, Clairol, Kylie Skin and fragrance licenses including Gucci and Marc Jacobs
- Clorox – US$4.1 Billion – Key Brand – Burt’s Bees
- Amway – US$43.5 Billion – Key Brands – Artistry skincare and Satinique haircare
- Mary Kay – US$2.8 billion
- Young Living – US$2.2 billion – Key Products – essential oils and diffusers
- Revlon – US$2 billion – Key Brands – Revlon, Elizabeth Arden and Almay
- Nu Skin – US$1.6 billion
- Rodan + Fields – US$1.5 billion
- Jeunesse – US$1.3 billion
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