Brand activations are rapidly becoming a game-changing strategy for beauty brands to engage with consumers, showcase their products, and foster brand loyalty. These interactive experiences are not a one-size-fits-all approach but are carefully designed to boost consumer awareness and leave a lasting impression. With tailored events, beauty companies can build a sense of community while driving conversions, making activations a powerful marketing tool in today’s competitive landscape.
In a prime example of this trend, Bondi locals were treated to a sunless glow makeover this past weekend, as Bondi Sands launched their Express-o Bar pop-up, offering free tanning products and coffee. From Friday, October 11 to Sunday, October 13, the pop-up saw visitors swapping their old tanning products for the brand’s #1 selling 1 Hour Express Self Tanning Foam in a community-driven event at 17 O’Brien St, Bondi.
The Tan Trade Up offered the highlight of the weekend. Attendees could bring any self-tanning product—full, used, or empty—and trade it for a full-size 200ml bottle of Bondi Sands’ iconic 1 Hour Express Self Tanning Foam, along with a bonus Bondi Sands Application Mitt. Those without a trade-in weren’t left out, as the Spin to Win wheel gave visitors a shot at scoring a free bottle.
If you missed out on the event, Bondi Sands’ 1 Hour Express Self Tanning Foam is available at 40% off at Priceline from October 10–23.
Images from the event below:
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