Craig Schweighoffer, the founder of Boost Lab, has built a strong profile in the beauty and lifestyle category.
Six years ago, he took over Biophysics Australia, the brand owner of the best-selling cosmeceutical range, Skin Physics, sold online and in Priceline.
In May 2018, Rapid Loss, Australia’s leading meal replacement shake and snack brand, was acquired by Biophysics.
Schweighoffer was also the co-founder and CEO of Ecoya/Trilogy for six years from 2006 to 2012.
Last September, the Boost Lab brand made its debut, selling through its own dedicated website – www.boostlabco.com.
The brand premiered seven, single focus serums, all priced at an affordable $29.95, which cover the lion’s share of major skincare issues.
. Vitamin B3 Blemish Rescue Serum
. Retinol Night Renewal Serum
. AHA Glow Resurfacing Serum
. Vitamin C Brightening Serum
. 2-D Hyaluronic Hydro Boost Serum
. Multi-Peptide Anti-Aging Serum
. Bio-Active Eye Reset Serum
Tapping into the skincare boom sparked by the Covid-19 crisis and the increased desire of consumers to buy Australian brands, Boost Lab hit two major marketing marks.
The company has announced an e-commerce and distribution partnership with Adore Beauty, one of Australia’s leading beauty e-tailers, to reach a wider audience and allow consumers to self-select for their at-home beauty routines.
As part of its giving back program, Boost Lab supports several projects through i=Change, including Protect a Woman (women’s community shelters), Support Mental Health (Beyond Blue) and Restore the Reef (Greening Australia).