An increasing number of consumers are scrutinising the country of origin of the products they buy.

Since the start of the coronavirus crisis, there has been a huge upsurge in the desire to purchase Australian-made products.

Mitch Catlin, the founder of Catchy Media, Marketing and Management, created the Buy Aussie Now Instagram account in March, which attracted over 20,000 followers.

Teaming with business partner, Chris White, the Buy Aussie Now marketplace will begin selling locally-owned and made products from August, following a capital raising in May.

More than 2000 businesses have already signed up, including leading beauty brands Bondi Sands and Milk & Co.

Beauty is one of the leading eight categories, in addition to home and living, toys and education, clothing and footwear, jewellery and accessories, food and beverages, gifts and pets.

Businesses can sign up free of charge to list their products on the Buy Aussie Now marketplace. There is an 8 per cent commission on each sale and payment processing fees.

Like other marketplaces, consumers can sign up to receive updates, access relevant content and gift cards and join a loyalty program.

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