It’s been a big year for Charlotte Tilbury.
In June, Puig, the family-owned, fashion and fragrance company based in Barcelona, announced it had acquired a majority stake in the iconic British luxury makeup and skincare brand, launched in 2013.
Founder Charlotte Tilbury, MBE, retained a minority stake and has continued in her roles as chairperson, president and creative officer.
As the world continued to evolve and adapt to a new normal amid the challenges of Covid-19, Charlotte announced the launch of her Virtual Services, with world first technology that allowed consumers to shop and checkout live in a one-to-one virtual beauty consultation.
Customers were offered a suite of personalised experiences from Virtual Try On powered by Makeup AI™ and Virtual Beauty Finder tools, to a magical Virtual Beauty Secrets Store and a personal shopping experience with Virtual Consultations.
Now, for the festive season, Charlotte has decoded and bottled her 27-years of beauty secrets and expertise in to an easy-to-use, easy-to-choose and easy-to-gift holiday collection of her most magical beauty moments.
The collection was celebrated in Australia at Franca Brasserie in Sydney’s Potts Point, hosted by PR company TMCPR.
TMCPR was the PR agency formerly known as Tailor Maid Communications until independent creative agency Bashful acquired a 50 per cent stake in the business last month.
Tailor Maid Communications was founded in 2006 by Sally Brown and Chrissy Biasotto, who remain directors of the agency.
Although Charlotte was unable to attend the event herself, she said in a statement: “Darlings, to create this year’s limited edition holiday collection of beauty secrets, I have studied the magic of jewels to bring you shimmering diamond textures, beautifying crystal-glow filters and magical gemstones for perfect gifts for everyone, everywhere. These magical makeup and supercharged skincare secrets are guaranteed happiness to make their beauty dreams come true.”
Guests at the event included Samantha Jade, Ksenija Lukich, Francesca Hung, Simone Holtznagel, celebrity makeup artist and esprit contributor Michael Brown, influencers Jade Tunchy, Bella Varelis, Sophie Tieman, Lily May Mac and Brandon Scott, as well as a host of professional makeup artists.
The Vixen Strings provided electric string entertainment at the event and each guest left with a personalised engraved Charlotte’s Magic Cream product.
