When Kim Kardashian West made her first promotional appearance for Alibaba’s Singles’ Day in 2019, she had to team with the top Chinese influencer Viya for a livestream.

China’s censorship of the Internet and social media meant that KKW couldn’t rely on her own followers and needed to be seen with a familiar local face to gain entree to the Chinese beauty market.

Major beauty multinationals such as L’Oréal, Estée Lauder, Chanel, Clarins and LVMH, the world’s largest luxury goods group, have all successfully partnered with China’s top beauty influencers to ramp up sales.

China is the world’s second largest beauty market after the US and it pays for any company with aspirations to launching into the Chinese beauty scene to know the names of the top “movers” of products.

Launchmetrics, the New York-based data and technology company with a focus on the fashion, luxury and beauty markets, has compiled a list of the top 10 beauty influencers in China.

Li Jiaqi (Lipstick King)

1) Li Jiaqi (Lipstick King)

2) Babe (Doudou Babe)

3) Ximen

4) Late Night Teacher Xu

5) Cherie

6) Viya

7) MK Liangliang

8) Ryan (Mao Xiaoxing Ryan)

9) Miao Ye-Wu Miao

10) Brother Berry

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