As the dominant brand in the roots category, Clairol strides forward with a convenient, and lasting, solution to regrowth and first greys.

Clairol Root Touch-Up Color Blending Gel joins the brand’s comprehensive portfolio, meeting an unmet need in the roots market.

Clairol has created an effective solution that keeps roots looking fresh at every stage of the colouring cycle.

Coming from the original root colour brand, new Root Touch-Up Color Blending Gel is a semi-permanent formula that is the perfect quick-fix solution for first greys and last-minute ‘roots emergencies’.

Lasting up to 10 washes means it doesn’t need to be reapplied after every wash.

Great for salon-goers or dedicated DIYers, the semi-permanent formula blends into their existing colour giving a professional look.

It gradually fades over 10 washes, allowing your customers to prolong the time between their colouring sessions.

A clear gap in the market for a high calibre high convenience colour option became Clairol’s focus. The result: Clairol Root Touch-Up Color Blending Gel.

Fulfilling a previously unmet consumer need, this fits in between one-wash temporary solutions and permanent root touch-ups. With this option, Clairol now covers off all your customers’ hair colouring needs.

How it works

Clairol’s first ever semi-permanent, reusable colour blending gel goes straight for the customers’ key demands: simplicity with results. It’s a brush-on, ready-made formula. No mixing!

And leaves hair soft, shiny and free of damage. Keeping customer convenience front of mind, the reusable formula and twist & lock cap can be kept for whenever their roots need a quick refresh…fresh to reuse at will, so true value for money. And no shampooing required!

Clairol Root Touch-Up Color Blending Gel is available for $17.99 at pharmacy retailers: Chemist Warehouse and Priceline.

Clairol covers all hair colour concerns

This launch positions Clairol as the go-to colour brand for a complete portfolio of root products to cover every stage of the colour cycle, with the most extensive format range: permanent, semi-permanent and temporary offerings, and solutions for last minute touch ups, on-the-go, salon holdovers and permanent fixes.

The Clairol Roots Porfolio also includes:

Last Minute | Clairol Root Touch-Up Concealing Spray 

The fast way to cover up your greys while providing natural-looking, water-resistant coverage that lasts until your next shampoo. Application only takes three seconds, making it perfect for last minute touch ups.

On the go | Clairol Root-Touch Up Concealing Powder 

A multi-use solution brush on powder solution, which can also be used on your brows. It covers single strands, refreshes roots and touches up temples — lasting until your next shampoo.  Perfect for purses.

Long-term fix | Clairol Root-Touch Up Permanent Crème Hair Colour

The root touch-up solution for long lasting colour. With the largest root shade palette available, it provides grey coverage in under 10 minutes that will last up to three weeks.

Feature image: @clairolcover

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