Clarins celebrates 70 years with grand opening of Australian flagship

French beauty powerhouse Clarins is celebrating a huge milestone in Australia with the grand opening of its first-ever Australian boutique in the Queen Victoria Building (QVB) in Sydney. This landmark event not only marks Clarins’ entry into the Australian market with a flagship boutique but also celebrates the brand’s 70th anniversary, reinforcing its commitment to responsible, luxury beauty.

The boutique’s ribbon-cutting ceremony, which occurred at 10.30am on November 7, was attended by Clarins Australia & New Zealand Managing Director Jerome Bellony, who spoke about the brand’s vision and future in Australia.

“The opening of a boutique in Australia makes a powerful statement to our ANZ beauty community, underscoring Clarins’ commitment to care, exceptional effectiveness, and as a premium beauty brand,” he said. “Celebrating seven decades of heritage, innovation, and our dedication to passing on a more beautiful world, Clarins remains rooted in the nature-inspired approach and unique spa expertise that have set us apart since 1954.

“Our aestheticians and beauty consultants are here to listen, guide, and help customers feel confident and comfortable in their own skin – a philosophy at the core of Clarins. We hope to be the go-to destination for customers to experience the Clarins Touch, where 70 years of spa expertise meets effective treatments that blend our expert manual methods with continually refined, high-performance products.”

This boutique brings to life Clarins’ French heritage with an immersive experience that blends advanced plant science with the iconic Clarins Spa touch, offering Australian customers a personalised beauty journey like no other.

Highlighting Clarins’ dedication to innovation, the boutique features the recently launched Precious Collection, incorporating the rare and potent Moonlight Flower cryoextract, a breakthrough anti-ageing ingredient now at the heart of Clarins’ most luxurious skincare offerings.

Founded in Paris in 1954, Clarins has long been a global leader in skincare, cosmetics, and spa services, renowned for its plant-based formulas and expertise in holistic beauty care.

The QVB boutique invites Australians to experience firsthand the brand’s dedication to quality, efficacy, and environmental responsibility.

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