Supermarkets loom large in Australia’s beauty market, accounting for 12 per cent of total sales.

Coles Health & Beauty, a free magazine published quarterly, was launched by the supermarket giant in January last year.

 The current Autumn issue showcases AFLW players, Sabrina Frederick, Stephanie Chiocci and Kellie Gibson, on the cover to celebrate a new partnership between Coles, the AFL and AFLW.

In another major initiative, Coles has partnered with IRI, one of the original innovators of big data, to launch Coles Synergy.

The analytics tool, which uses IRI’s Liquid Data Platform (ILD), will offer suppliers and brands market insights across supermarkets, Coles Express and Coles Liquor stores.

IRI is the only provider of scan data and analysis based on more than one billion Coles customer transactions a year.

The company’s ILD is used by major retailers in the UK, including Morrisons and Waitrose.

Coles Synergy will provide insights across products, including health and beauty, stores and sales channels.

Last July, Woolworths launched Cartology, a standalone media business, dedicated to connecting brands with consumers.

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