Under the vision of Creative Director Stuart Vevers, New York fashion house Coach continues to uphold its tradition of fine craftsmanship and spirit of inclusivity.

The brand recently launched Coach Love, a fragrance that captures the multifaceted nature of love.

This new scent, a creation of renowned perfumer Antoine Maisondieu, represents a perfect harmony of wild strawberry, red velvet rose, and cedarwood. It’s an olfactory celebration of both individual and shared experiences of love, reflecting the brand’s understanding of emotional connections.

The campaign for Coach Love, brought to life through the lens of Juergen Teller, features real-life couples, capturing authentic and diverse expressions of affection and intimacy.

In a nod to Coach’s heritage, the design of the fragrance bottle is adorned in a vibrant red hue and is topped with Coach’s iconic turn lock, symbolising the elegance and sophistication for which the brand is known.

To mark the fragrance’s launch in Australia, Cosmax Prestige Brands, the official distributor of Coach fragrances, hosted an exclusive dining event at Armorica Grande Brasserie.

This celebration, positioned between Valentine’s Day and Mardi Gras, featured the unique addition of fortune-telling with a tarot reader.

Images from the launch event below. Photos: Belinda Rolland.

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