David Jones and Rabanne unveil fusion of fragrance and fashion in Sydney

David Jones recently unveiled the Rabanne beauty and ready-to-wear collection at the ‘Rabanne Pop-Up’, now on show at the Elizabeth Street Flagship Store in Sydney until November 5.

The event showcased the fusion of top-tier fashion and fragrance from the renowned French Maison, Rabanne.

Following the recent rebrand to Rabanne during Paris Fashion Week, the launch comes at a significant time for the French luxury house, celebrating a decade under the helm of Creative Director Julien Dossena, and defines a new future where fashion and beauty are offered under one unified vision.

Speaking at the event, Bridget Veals, General Manager Womenswear, Footwear and Accessories at David Jones, said the goal to consolidate ready-to-wear and beauty into a cohesive vision signified a crucial turning point for the brand.

“The timing of this launch is particularly significant, coinciding with Puig, the parent company’s ambitious rebranding strategy announced in June,” she said.

“This strategy aims to unify ready-to-wear and beauty under one overarching vision, marking a pivotal moment for the brand. This collaboration between Puig and Rabanne represents a successful partnership of over 20 years, celebrated on this iconic floor. Julien Dossena, the Creative Director of Paco Rabanne, has crafted a one-of-a-kind collection that is available for viewing tonight and promises to continue enchanting fashion enthusiasts for seasons to come.”

Cara Locatelli, Puig Marketing Senior Brand Manager.

Peter Playford, General Manager Oceania at Puig Beauty & Fashion Division, spoke at the intimate event while Cara Locatelli, Puig Marketing Senior Brand Manager, discussed the collaboration with David Jones, acknowledging its iconic status and seamless alignment with Rabanne.

“This partnership pays tribute to Rabanne’s late founder and features a unique collection that reflects Salvador Dali’s influence in the 60s, along with the rebellious spirit and innovative craftsmanship of Rabanne,” she said. “This collection is a fitting homage, celebrating the brand’s disruptive history and its continued relevance.”

Images from the launch below: