Vitamin C Ceramide Capsule Radiance Renewal Serum
Elizabeth Arden’s Melissa Lyme – Regional Marketing Manager, Prestige treated esprit Magazine to a preview of a VERY exciting skincare launch. Yes it’s Ceramides and Vitamin C!
Famous for its Ceramide franchise launched in 1990, Elizabeth Arden forever changed the skincare industry with the introduction of Ceramide Capsules – the first-of-its-kind, bio-engineered, skin-identical ceramides available in a single-dose capsule format. In 2018, Elizabeth Arden continued this legacy with the launch of the award-winning Retinol Ceramide Capsules Line Erasing Night Serum. And now, the #1 selling serum in a capsule* welcomes its newest innovation – Vitamin C Ceramide Capsules Radiance Renewal Serum. This dry oil serum combines two powerhouse ingredients in one capsule: vitamin C for its brightening superpowers and Ceramides, to prolong skin’s youthful glow.
Mel says Elizabeth Arden has become a destination for skincare solutions for the mono-dose delivery, saying the encapsulated format is perfect for vitamin C which is unstable in air. The point of difference with the active ingredient is that Arden uses highly potent ascorbate not ascorbic acid and the addition of vitamin E – which helps stabilise vitamin C.
The 60-piece product has just launched on counter at MYER, David Jones and pharmacies nationwide on August 17th.
The BA Focus – Philippa Curnow National Education Manager, Elizabeth Arden Australia
“Our second half training was all about our new skincare hero Vitamin C Ceramide Radiance Renewal Serum. We are so excited to have another powerhouse antioxidant ingredient to join our Ceramide family.
Beauty Consultants had a freshly squeezed glass of orange juice to start their day as we moved into the details of this new launch. The key point for discussion was: What makes our vitamin C stand out from the rest? There has been a resurgence of popularity of vitamin C products on the market so I wanted to ensure our Beauty Consultants understood that all vitamin Cs are not made equal and that vitamin C can be an unstable antioxidant ingredient if not delivered correctly.
Elizabeth Arden Vitamin C Ceramide Capsules use an ultra-stable form of vitamin C called Tetrahexyldecyl Ascorbate (THDA). This vitamin C penetrates the skin barrier more effectively than the traditional L-Ascorbic Acid (which is the most commonly found vitamin C in Serums) which means we have the most potent form of vitamin C in our formula. This gives our consultants confidence that we are using the most efficacious and on-trend ingredient.
Elizabeth Arden continues to be the leader of the capsule delivery system. The key facts we revisited were our capsules are PURE, POTENT and PRECISE, fragrance free and biodegradable: now with the addition of this capsule the option for a capsule prescription for our customers, mixing and matching to suit her concerns. Nowadays our customer has a Skincare Wardrobe, so understanding their needs and giving exceptional service was the focus of our practical breakout activities. The consultants also have a full size sample to enjoy the Vitamin C glow for themselves”.
* Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Skincare Product Sales, Annual 2018