Founded in 2000 by CEO Melanie Gleeson, Endota Spa is the largest day spa network in Australia  with 100 locations.

A leader in naturally-based and organic skincare products and wellness, Endota Spa’s skincare ranges include the anti-ageing New Age lineup, Organics, which is COSMOS-certified, and Organics Nurture, a dedicated offering for mothers and babies.

The company took aim at the Chinese market in 2018 by setting up an account on WeChat, the world’s largest standalone mobile app with one billion users.

Endota also reached out to Chinese consumers through Weibo, one of the biggest social media platforms in China with 445 million users, and Xiaohongshu ( Little Red Book), the social media and e-commerce platform with more than 300 million users – 70 per cent of whom are aged under 30.

With increasing interest in self-care, clean beauty and naturally-based skincare among Chinese consumers, Endota Spa is launching a flagship store on Alibaba’s Tmall Global.

The China Skinny Skincare Tracker reveals that eco-friendly packaging and products rank highly in major Chinese cities, including Shanghai, Beijing, Guangzhou, Hangzhou and Chongqing.

The Chinese beauty market has bounced back strongly since the first half of 2020. China became France’s largest beauty export market for the first time last year, gaining more than 20.7 per cent over the past 12 months.

According to Euromonitor International, the skincare category in China is predicted to grow 9.8 per cent CAGR by 2024.

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