The global clean beauty market, valued at US$6.32 billion ($9.85 billion) in 2023, is poised for significant expansion. According to Market Research Future, the industry is projected to grow from US$7.11 billion ($10.7 billion) in 2024 to an impressive US$34.8 billion ($52.5 billion) by 2032, reflecting a robust compound annual growth rate (CAGR) of 14.6 per cent over the forecast period (2024-2032). The burgeoning demand for clean beauty products through diverse distribution channels is expected to be a primary driver of this growth.

The skincare segment has been leading the market, holding the majority share in 2022. This dominance is attributed to rising consumer awareness about the benefits of natural skincare products, which are known to rejuvenate the skin and enhance its natural beauty. These products come in various forms, including moisturisers, cleansers, and scrubs, each offering unique benefits that are expected to provide lucrative growth opportunities in the coming years.

Erin Norden, founder of Clean Beauty Market, has been at the forefront of the clean beauty revolution in Australia. Norden recently celebrated the opening of her second retail space at Bondi Junction in Sydney, building on the success of the initial Burleigh Heads store in Queensland, which was founded in 2017. With over 15 years of experience as a freelance makeup artist, Norden transitioned her professional and personal beauty routines to more natural and sustainable alternatives.

“I was craving a shopping experience in clean beauty that didn’t exist—a vibrant, luxe, cult, and on-trend assortment of the world’s leading clean beauty brands in a retail and online space that would satisfy even the most die-hard beauty junkie,” Norden said.

Clean Beauty Market in Bondi Junction.

The Clean Beauty Market, born from Norden’s vision, offers a thoughtfully curated selection of luxury, cruelty-free, high-performance, and cult clean beauty products. The store currently stocks over 80 brands.

“Our goal is to provide a shopping experience that not only meets but exceeds the expectations of clean beauty enthusiasts,” Norden said.

As the clean beauty industry continues to thrive, companies like Clean Beauty Market are well-positioned to capitalise on the growing demand for natural and sustainable beauty solutions.

Read the current issue of our digital magazine below:

Leave a comment

Your email address will not be published. Required fields are marked *