Australia’s natural bodycare brand Etto has launched into over 400 Priceline pharmacies nationwide as of today. This launch is expected to elevate accessibility and convenience for consumers to get a hold of the brand’s premium, in-demand products.
Etto was founded by Andrea Horwood in April 2023. Since then, Etto has led the way toward expertly formulated, high-performing, clean, plant-based products that are made in Australia using locally grown ingredients.
“We asked our customers where they would like to see Etto in store, and the resounding majority said pharmacy and more specifically, Priceline,” Horwood said.
“Etto sees this as the perfect match, combining the medicinal and therapeutic, with beauty wellness and bodycare. Pharmacy is where customers go for products that actually work to solve their everyday problems. Etto brings nature’s most powerful ingredients to solve these problems with clean formulations, and we believe pharmacy customers also deserve beautiful premium products,” Horwood added.
As a whole, Etto is recognised for its focus on the concentration of the powerful phytochemical Terpenin-4-ol, which is known for its antibacterial, antiviral and anti-inflammatory properties and shown to be as potent and effective at killing the acne-causing bacteria.
Etto also focuses on respiratory wellness, offering clean bio-active alternatives powered by potent decongestant and anti-inflammatory, antibacterial 1,8-Cineole.
The launch into Priceline will include Etto’s two latest products:
- The Skin Recovery Gel – combines Etto’s pure Tea Tree Oil with real Organic Aloe Vera juice, rich in antioxidants, amino acids, and vitamins, to replenish and cool sensitive, dehydrated skin and to minimise peeling. The Skin Recovery Gel is perfect after sun and wind exposure, post clinical procedures and as an everyday body moisturizer, for super soft and smooth skin.
- The Lip Shield – is the ultimate daily defense with Zinc, Lysine and the antiviral properties of Etto Terpinen 4-ol. Providing environmental protection, extreme moisture and skin regeneration for healthy, hydrated lips.
Etto is committed to formulating its products with the ethos that bio-active, natural plant-based ingredients are nature’s most effective problem solvers, as potent and effective as their chemical counterparts. The brand’s ethos is simple: healthy, glowing skin without a cocktail of chemicals.
More exciting news from Priceline…
Etto is not the only brand that is launching in Priceline.
Innisfree, the globally renowned K-Beauty brand is also being released in Priceline from today. Innisfree products will be available in over 200 Priceline locations, bringing K-Beauty to a wider range of consumers.
Other well-known skincare brands such as Bubble Skincare, Beauty of Joseon, Yours Only, Daily Skincare, among others, are launching into Priceline as well.
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