Although eyelash extensions are still trending, the growth in the billion-dollar false eyelashes market is performing better than anticipated.

According to a report published in April 2022 by Fortune Business Insights, the global false eyelashes market was valued at US$1.14 billion in 2020. They projected a growth in the market from $1.26 billion in 2021 to $1.96 billion in 2028 at a compound annual growth rate (CAGR) of 6.5 per cent  in the forecast period from 2021-2028. In comparison, a market analysis report in 2018 by Grand View Research projected a 5.4 per cent  CAGR over the 2019 – 2025 period.

Based on my search on Google Trends (see results comparison below), searches for false eyelashes remain fairly consistent as opposed to a big dip in the searches for eyelash extensions in 2020 due to the global pandemic. So, falsies are here to stay!

False eyelashes are a quick and convenient way to spice up a look and probably a preferable alternative for those with health issues, in light of Covid-19 still being prevalent, to getting eyelash extensions that might take hours to do all while in very close contact with the lash technician. With face masks still being recommended, there is a greater focus on eyes. Hence, market confidence in false eyelashes has seen a number of recent launches.

As customers are becoming more aware of ethical and sustainable principles and practices, the false eyelash market too has grown in this direction. In March this year, Ardell launched a line of Eco Lashes crafted from 100 per cent sustainable fibres with organic cotton bands and biodegradable packaging.

With so much market confidence in the business of false eyelashes, it is no wonder that almost every makeup brand has launched their own line of false eyelashes. Of note, Mecca Max recently launched their own line of 100 per cent vegan and cruelty-free false eyelashes.

Celebrities have also followed this trend by creating their own line of false eyelashes. My pick of the lot is  Loveseen by Jenna Lyons (former creative director of J Crew), created in partnership with MUA Troi Ollivierre

Loveseen is a gorgeous line of uber chic luxe vegan, cruelty-free and sustainable false eyelashes which are now available in Australia at Mecca.

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